November 11, 2024 3 min read
In early 2024, our team embarked on an exciting journey to innovate our product line. We gathered invaluable feedback from our customers, conducting extensive research on new product ideas that would truly serve your needs. After numerous brainstorming sessions, we decided it was time to involve you directly—our community—to tell us what you really wanted.
Fans of our flagship Field Journal love its versatility and rugged durability, but some wanted something smaller for everyday carry. Many asked for a journal that was as portable as our Pocket Journal, but with more room for creativity and planning. The Mini Field Journal bridges that gap—compact yet capable, it’s designed for those who want the best of both worlds.
In June, we launched a survey to determine which new LOCHBY product you wanted to see next. Here were the options:
With fantastic interest in all three options, our team got to work on bringing them to life. The thicker pocket journal ultimately inspired the creation of the Mini Field Journal!
Our design principles centered around three key elements:
After several design iterations, we arrived at two intriguing options, differentiated primarily by their hook design: one rugged and iconic, the other elegantly flatter.
Next, we conducted another survey to determine which clasp resonated more with our community. We asked:
Which clasp do you prefer for the Mini Field Journal? 🤔
To our surprise, the elegant clasp received more votes, revealing a clear preference among our community for a refined design over the rugged aesthetic.
We’re thrilled to maintain the practicality of the Field Journal while introducing several key benefits:
Exciting times are ahead! To stay up-to-date on the LOCHBY Mini Field Journal, visit our Mini Field Journal page for the latest updates. We can't wait to share more about this innovative product with you—stay tuned!